Content marketing is more effective than ever. The internet has changed the way we market our products and services, so it’s no surprise that content marketing still continues to evolve. One of the newest tactics that can help improve your content is video production. Today, videos are used as a tool for storytelling across many different platforms. In an age where attention spans are shortening, video content is able to capture your audience’s attention in a way that text or images never could. It also helps engage your audience with special effects and digital animation, making your videos aesthetically appealing and memorable. Read on to learn five ways that video can help improve your brand’s content strategy.
What is your message?
Before you decide to produce a video, it’s important that you clearly define your message. As with print, video is an effective marketing tool when it has a specific goal in mind. Whether you want to show people how your product works or tell a customer story about how your company changed someone’s life, knowing what your goal is will help determine how long and what content to create for the video.
How can video help improve your content strategy?
1. Digital marketing
Videos are a perfect way to start improving your digital marketing efforts. They can help you reach your target audience in the most efficient way possible. Videos also can help with SEO, helping you rank better on search engines like Google and Bing. They’re also effective at driving traffic back to your website and creating brand awareness.
2. Educational content
Videos are a great way for educators to teach their students about certain topics like science and history, as well as promote the benefits of learning particular skills such as math or language skills. Video content is more engaging than text-based content because it allows for more visuals and animations that add color and interest to the content that helps people remember what they have learned more easily.
3. Higher engagement rates
Because videos allow for a visual component, they attract more attention than other forms of content and get higher engagement rates from your audience members than text-based marketing does. People enjoy watching videos because they’re interesting, interactive, and versatile across many different platforms like Facebook, YouTube, Instagram, Snapchat, Get Pro Writer etc.. In fact, 92 percent of professionals say that video helps improve their online presence.
4. Better retention rates
People are much more likely to retain information when it is presented visually in an engaging manner through video than through text-based marketing campaigns (91 percent). Because of this higher retention rate with video content versus text-based ones, it helps improve the overall ROI of your
Who should be involved in the production of your videos?
One of the most important questions to ask when producing video content is who should be involved in the production process. It’s important that the person behind your video knows what they are doing, so it is best to have them at the helm of your company’s digital content strategy. For example, your videos should be edited and produced by someone who has a background in film production, but also has expertise in marketing and digital marketing campaigns. This ensures that your videos will be well-produced and captivate viewers with a compelling story.
As for who you should produce your videos with, you should find someone who has experience in visual storytelling and can help enhance visuals throughout your campaign. In short, it’s best to find someone with the knowledge and skills needed to help produce high-quality video content.
How can you create a story with video?
You can create a story with video by telling your brand’s story in a way that’s creative and entertaining. This could mean creating fun, quirky videos. It could also mean creating a relatable or emotional story.
For example, let’s say you were selling new headphones as a product, but your target market consists of musicians and audiophiles who are looking for studio-quality audio. You might find success with a video that tells the story of how music is created by showing the creation process from start to finish. This would create an engaging story while also showcasing the best features of your product.
Another great thing about using video content is that it’s interactive. With video, you have the ability to use special effects such as stop-motion animation and 3D imagery to give your audience more immersion without overwhelming them with too much information. With these types of special effects, you can tell stories that are both entertaining and informative about your product or service without taking up too much time on screen. Read on to learn five ways that video can help improve your brand’s content strategy
- What is your message?
- How can video help improve your content strategy?
- Who should be involved in the production of your videos?
- How can you create a story with video?